MICRO-MARKETING:

One specialty of ours is a proprietary four-step process we created called micro-marketing that has delivered proven results in driving consumers to action. Here is how it works:

Predictive Modeling Data: Network Relations begins with a targeting approach called Micro-Targeting. It is the latest generation of predictive modeling that mines down to the individual level and provides a detailed understanding of each person's lifestyle behavior, consumer tendencies, and their own impressions and feelings toward your brand. We can find your biggest supporters or your potential detractors - and what issues and messages move them. We can identify:

• Your most loyal customers
• Your brand promoters
• Your potential detractors
• Your most influential customers
• Your best targets for new customers
• Your most valuable customers

First used by the Network Relations team in the political world, this process has been refined and improved over the past six years. Since its inception, the NR team has used it in over 70 U.S. markets with exceptional results.

Building the Network: Network Relations uses the Micro-Targeting analysis to identify your most loyal supporters and build them into a network of "Brand Advocates": passionate consumers with significant influence who, if empowered with the right information and tools, are best positioned to promote the brand via word-of-mouth. Network Relations perfected this process in the 2004 presidential campaign; building a network of over 1.4 million advocates that engaged 63 million friends and family members.

Personalized Communication: Finally, by using the Micro-Targeting and the network of "Brand Advocates", Network Relations enables a personalized communication campaign, allowing our clients to reach the right customers, with the right message, on the right issue, using the right medium - together generating the best response possible to any direct contact campaign. In 2004, Network Relations used this approach to reach 15 million new voters- constituents who had never set foot in a voting booth- and turned them out at the polls.

Maximizing Efficiency: Network Relations tracks and measures every interaction with your customers via a database built specifically for your brand. We catalogue which messages resonate with which customers; precisely which marketing tools succeed with which segments; exactly which customers through which mediums most effectively carry your brand's message via word-of-mouth. This in-depth tracking and measurement allows us to re-fresh the predictive modeling and re-enable the marketing process. For six years Network Relations managed this process with a marketing database of over 150 million records; we know how to energize your customer database to best serve your marketing needs.